Blue Moon 

Brewing Productivity &

Innovation Hub

2017

Technical tool/

3d model: Rhino

Rendering: V-Ray, Photoshop

Plan: AutoCAD

Diagrams: Adobe Photoshop, Illustrator 

CONCEPT 

This is an innovative hub for a beer company. There are two general programs in the project: the office and the experience center. The experience center is for potential business partners and the public, while the office area allows the staff some privacy. The fundamental feature of the program? is the fabrication lab, which serves as both a tasting area for the public as well as the experimental lab for the internal staff and partners.

The concept of the project was to emphasize the brand of the beer brewery. This was done by adapting the silhouette of the beer bottle, creating a monumental bronze ramp connecting the entire hub vertically. 
To emphasize the curved shape of the ramp, the stair part was hidden by the bronze veneered wall to amplify the ‘round’ aesthetic and provide privacy for the office area (on the third floor).

啤酒商的創意互動空間,提供潛在合作夥伴以及大眾認識品牌的機會與創造合作機會.
設計概念是利用垂直的空間元素去表現啤酒釀造桶的影子.

創意互動空間由一樓的體驗中心與二三樓的辦公區域所組成.一樓的體驗中心提供給大眾試喝與休息的場所.二樓的任務工作台與會議室是提供給商業合作夥伴使用,三樓的辦公區是給區域合夥人與行政人員使用.利用垂直空間來區分隱私程度.

Through connecting raining and stairs, silhouette of the beer bottle presents on vertical and horizontal circulation, The ribbon-like look will be amplify by the reflection of bronze, one of the signature materials of brewery impression, creating a dramatic visual impression.  The organic spatial language was developed through physical model shows below. 

透過連結樓梯,斜坡台,與扶手創造出流動線條感, 來表現啤酒釀造桶的形象,體現內部被啤酒罐圍繞的錯覺.為了強調位於中央斜坡台行走的流動感,將連接三層樓的樓梯給隱藏起來.同時暗示公眾在空間使用上隱私的限制界線.
 

GROUND FLOOR

MEZZANINE

2nd FLOOR

1   RECEPTION
2   MOM'S ROOM
3   STORAGE
4   CAFE
5   CONFERENCE ROOM

6    GALLERY
7    EXPERIENCE HALL
8    THE SINGETURE SLOPE
9    BACK DOOR
10  WORK STATIONS

11   BOARD ROOM
12   MANAGER'S OFFICE
13   ADMINISTRATION AREA
14   HR MEETING ROOM

 

PROCESS

 Copyright © 2020 YUYUNTSAI All rights reserved

  • Instagram