Hub for

Innovation and Productivity

Technical tool/
3d model: Rhino
Plan: AutoCAD
Diagrams: Adobe Photoshop, Illustrator 
Rendering: V-Ray, Photoshop
Layout: Adobe Indesign

The innovative hub of a beer company, located in the navy yard in Brooklyn, New York, contains both office space and an experience center for staff and the general public, respectively. 

By adapting and mimicking the silhouette of a bronze beer barrel, the overall project is "wrapped" by the bronze railing and ramp to create the dramatic visual effect.

The center opening above the experience center allows people around this three-story building to make a visual connection and provides opportunity to participate in activities together.

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CONCEPT 

This is an innovative hub for a beer company. There are two general programs in the project: the office and the experience center. The experience center is for potential business partners and the public, while the office area allows the staff some privacy. The fundamental feature of the program? is the fabrication lab, which serves as both a tasting area for the public as well as the experimental lab for the internal staff and partners.

The concept of the project was to emphasize the brand of the beer brewery. This was done by adapting the silhouette of the beer bottle, creating a monumental bronze ramp connecting the entire hub vertically. 
To emphasize the curved shape of the ramp, the stair part was hidden by the bronze veneered wall to amplify the ‘round’ aesthetic and provide privacy for the office area (on the third floor).

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1st FLOOREXPERIENCE CENTER

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1

1st Floor

2nd Floor

3rd Floor

1   RECEPTION
2   CAFE
3   FACRIBATION LAB
4   IT LAB
5   CONFERENCE ROOM

6    MOM'S ROOM
7    LOUNGE GAME AREA
8    PHONE BOOTHES
9    TASK STATIONS
10  BAORDROOM

11   PARTNERS OFFICE
12   ASSIST DESK
13   ADMINISTRATION AREA
14   HR MEETING ROOM
15   WC 

3rd FLOOR VIEW

1st FLOOR INNOVATION LAB VIEW

PROCESS

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